Welcome to another installment of CivicScience’s tracking insights into the most important and current trends in America today, as seen through the lens of different brands each week. CivicScience regularly tracks thousands of brands through the InsightStore™, which gathers over 4 million U.S. survey responses daily. This week, we studied more than 130,000 Aerie customers to preview our capabilities.

Join the Conversation: Do you enjoy shopping for clothes online or in person?

Here are 3 Things to Know about Aerie Customers this week:

#1: Promotional mall events could generate more foot traffic at Aerie locations. Over a third of Aerie shoppers say they’re at least ‘somewhat interested’ in attending a promotional mall event, outpacing the Gen Pop.
#2: With most Aerie customers planning to do some of their holiday shopping online, what is their primary motivation for doing so? Most say they shop online for a ‘larger selection’ – 26% say this is their primary reason to shop online, compared to 7% of U.S. adults who are neutral or unfavorable to Aerie. Also notable, Aerie customers are far less likely to shop online to ‘avoid crowds’
#3: TikTok Shop could transform the way Aerie customers shop, given recent CivicScience data showing high interest among Gen Z, plus 29% of Aerie customers intend to use this TikTok feature.  

Tell Us: Do you personally watch TikTok videos?

Stay tuned for more customer insights next week through the lens of some of the thousands of brands CivicScience tracks all the time. In the meantime, we study tens of thousands of topics like these daily – if you want to know anything about your customers or how to reach them, we have the answer.