This is just a tiny glimpse of the data available to CivicScience clients. Discover more data.
1. Price sensitivity continues to grow amid persistent economic uncertainty, even among higher-income households.
Economic volatility continues to shape consumer behavior in 2025, with new CivicScience data showing heightened price sensitivity across all income levels over the past 12 months. Higher-income households are far from immune, as data also reveal 49% of households earning $200K+ report becoming ‘more’ price sensitive over the past 12 months—just below the rates seen in lower-income groups—while only 13% say they’ve become ‘less’ sensitive. Even the most financially secure consumers appear to be pulling back.
Use this Data: CivicScience clients use up-to-the-minute data like this to track evolving consumer caution and adjust to shifting expectations in real time.
2. New spending law prompts uneven fears about welfare cuts across the U.S., with those eligible most likely to be concerned about losing Medicaid benefits.
The spending bill passed earlier this month by Congress included cuts to a number of social benefit programs. According to CivicScience data, a majority of U.S. adults eligible for these programs are at least ‘somewhat’ concerned about losing access to Medicaid (75%), SNAP (74%), Medicare (73%), and CHIP (70%). Notably, Americans living in red states are more likely to be ‘very’ concerned about losing access to means-tested programs (Medicaid, SNAP, and CHIP), while those living in blue states are more likely to be ‘very’ concerned about cuts to Medicare.
3. Americans are much more likely to support competitive political parties beyond Democrats and Republicans.
After Elon Musk expressed a desire to form a new political party, CivicScience asked Americans how they feel about third-party options overall. The results show a clear appetite for alternatives: 40% of adults favor expanding beyond the two-party system, compared to 17% who oppose. But opinions come with nuance—Americans 55+ are the most likely to support a more competitive political party landscape. However, they’re also the age group with the strongest opposition.
Cast Your Vote: Do you think more third-party options would improve the US political system?
