Download our White Paper

Consumer Insights Through the Windshield, Not the Rearview Mirror

ARF 2014 Paper

What You'll Receive

This CivicScience paper was among the top 10 selected for the Advertising Research Foundation (ARF) ReThink conference in 2014. We examine whether the expectations of astute consumers – based on other inputs, like the opinions they hear from friends, family, and colleagues; media and content they consume; and/or their overall expertise in a given subject – can be a reliable judge of an asset’s future consumption and popularity.

Learn How Consumers' Expectations Can Help Predict:

  • Successful new product development
  • Opening weekend box office success
  • Weekly TV viewership
  • The Academy Awards

Authored by CivicScience’s data science team, in partnership with advisors including:  Dr. Jason Snyder, UCLA Anderson School of Management; Dr. Lamar Pierce, Washington University of St. Louis; Dr. David Rothschild, Microsoft Research; Dr. Miroslav Dudik, Microsoft Research; Dr. Deepak Pathak, Indian Institute of Technology Kanpur