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ARF 2015 Paper

Stereotypes are a Real Time (and Money) Saver

What You'll Receive

This CivicScience market research paper presents new data about the types of questions (and answers) that are better predictors of consumer attributes beyond age, gender, and other core demographics. Who would think that car preferences would rank among the highest?

The business applications for this type of research ranges from:

  • Marketing targeting optimization
  • Identification of ‘persuadable’ customers
  • Identifying unexpected affinities
  • Product innovation planning
  • And more