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Finding, Understanding, and Winning the Persuadable Consumer

A look at how T-Mobile used CivicScience to gain AT&T switchers

What You'll Get

A detailed look at how T-Mobile was able to identify and pinpoint the customers most likely to switch from a competitor (AT&T) — and to understand what types of campaign offers would resonate best with those "persuadables." Get details on the consumer marketing research methodology behind how these most-likely persuadable customer targets were pinpointed.

You'll See How We Helped T-Mobile Gain Insights On:

  • The likely mobile carrier switcher
  • The behaviors and preferences of switchers vs. non-switchers
  • The promotional concepts that would resonate best with the likely switchers