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101 Cool Consumer Insights (2014)

For Marketing Research and Cocktail Party Banter

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What You'll Receive:

This eBook contains an assortment of 101 tasty consumer insights extracted from the CivicScience InsightStore™, collected via CivicScience’s syndicated online polls. We’ve got stuff on health and lifestyle behaviors; consumer reaction to business news; brand alignments; celebrity silliness; sports fans; TV consumption attitudes; social media preferences; financial practices; and more.

Did you know?…

  • People who say they are “much shorter” than others are 50% more likely to say they have trouble falling asleep every night or most nights.
  • People who are “super fans” of Indian & Thai cuisine have the highest rates of having Twitter accounts vs. other cuisine fans.
  • People who love Ellen DeGeneres are more than 2X as likely to love eating at IHOP than those who don’t like her.

Praise for this eBook:

“This eBook from CivicScience changed my life. Well, not really. But it’s a hell of a lot of fun to read.” – Mark Cuban, Owner of the Dallas Mavericks NBA team, co-star of Shark Tank, and CivicScience advisor