Download our eBook

75 Show-Stopping Media Consumption Insights (2014)

37 Pages Full of Consumers' Media Consumption Habits

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What You'll Get

This CivicScience eBook focuses on consumers' preferences, behaviors, and profiles related to what, how, when, where, and why they watch and use when it comes to various forms of media. These show-stopping (get it?) insights were extracted from the CivicScience InsightStore™ from millions of respondent data points.

You'll be entertained and informed with insights like these...

  • Those who say they are “very unhappy” are more likely to never unplug from their personal electronic devices.
  • 80% of TV watchers also using a second-screen device are NOT watching or consuming content related to the show.
  • Snapchat fans are 50% more likely to try new products before others.
  • Those who arrive “just in time” to the movies are 62% more likely to be frequent movie goers.