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The Persona of a Market Maven (2015)

Learn what defines this group of consumerism "taste makers."

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What You'll Get:

This infographic gives details about Market Mavens -- an individual who is “in the know,” has information on the latest products and places to shop, is more likely to be an early adopter of new offerings, and is more likely to share their thoughts about new offerings and brands with friends and family. Market mavens are essential to businesses because they have the potential to impact other consumers’ purchases.

You'll Learn...

  • About how deep consumer research data can define this elusive group – because they’re not defined by demographics.
  • How they differ when it comes to technology usage, shopping, online behavior and more.
  • About some of the brands they love more than the general population.