CivicScience Reports


Topical, timely insights from our data

The New Generational Divide: Generation Z vs. Millennials

Using data from CivicScience’s InsightStore™ platform, we’ve uncovered numerous and extensive insights regarding the behaviors and patterns of Generation Z and Millennial consumers. This report lists some of the top findings and discoveries related to the generations’ shopping habits, media consumption and technology usage.

Consumers and Money

This CivicScience InsightStore™ report uses data collected through our intelligent online polling methodology and data analytics to showcase some highlights across three aspects of consumers and their money practices in aggregate their general personal financial situations, their general economic attitudes, and their retail banking practices. Some of the data are comparative over time periods, and some data analyze consumers responding to research questions in the past year.

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