Over many years of multi-industry leadership, Gary has carved a unique niche at the intersection of AI technology, sales, sports, media, market research, data/analytics and marketing. As Chief Commercial Officer at CivicScience, he leads commercial strategy and development, focusing on expanding the company’s market presence and driving growth initiatives. This includes leveraging CivicScience consumer data to enhance large-language models and integrate with other first-party datasets. An early career path through sports marketing and sports sales led to a career on the leading edge of sponsorship evaluation, market research, and data analytics. Through continual change, he consistently delivered a best-in-class performance to that industry’s boldface names, including Harris Interactive, Simmons, Experian, and Comscore. On their behalf, he provided expertise and support to blue chip brands including P&G, MasterCard, Microsoft, Nissan, Visa, and many others. He also sold to and collaborated with leading media companies, marketing/ad agencies, and digital publishers.