This is just a glimpse of the insights available to CivicScience clients. Want to see the full picture? Let’s talk.
1. Americans are eating at home more than usual for this time of year compared to pre-COVID levels.
The pandemic hit the restaurant industry hard; however, reports suggest that the industry is forecasted to top $1 trillion for the first time in history. Despite this expected growth, CivicScience data show that eating at home still has a leg-up on dining out post-pandemic.
Fifty-seven percent of Americans report they are eating at home more than usual for this time of year, up from 49% pre-pandemic. Conversely, fewer people are dining out compared to pre-pandemic levels. Unsurprisingly, inflation likely influences these habits, with those most concerned about it being more inclined to eat at home and less likely to dine out.
Take Our Poll: How often do you cook meals at home?
2. Americans eyeing their first house are more than twice as likely to target a fixer-upper.
June is peak homebuying season, and potential house hunters are faced with a choice: pay significantly more money up-front for a move-in-ready home, or opt for a lower-cost fixer-upper that needs some work before you can move in.
New CivicScience data reveal that a significant portion of prospective homebuyers (37%) are aiming for a moderately priced home that needs only minor renovations. In contrast, potential first-time buyers are twice as likely to consider a fixer-upper for their next real estate purchase compared to current homeowners looking to move (25% vs. 12%).
3. Here’s how age and gender impact where Americans turn for mental health support amid Men’s Mental Health Month.
June is Men’s Mental Health Month. Men in the U.S. consistently report higher emotional well-being relative to women. However, this higher well-being is likely driven by older generations. CivicScience data show among men, Baby Boomers report lower experiences of all emotions except happiness, while younger generations are more likely to report both positive and negative emotions1 This generational difference is likely a factor of stigma and an “unspoken code” that men should not show emotions.
Differences also exist in how men and women of different generations seek mental health support. Older men are more likely to rely on their partners, while older women turn to family, friends, and healthcare providers. Among younger generations, these differences are less pronounced, though young men are more likely to confide in colleagues, and young women prefer discussing their mental health with family and healthcare professionals.
Weigh in: How comfortable are you with reaching out to others for help during a difficult time?
Interested in how your brand can drive winning market strategies by leveraging insights like these?
- n=156+ responses from 6/1/2024 to 6/20/2024 ↩︎
