Since 2015, YouTube daily video content viewership has grown the fastest among 55-64-year-olds. Daily YouTube visitors in this age group have grown nearly 2X during the same period. This age group comprised only 11% of daily viewers in 2015, but as of 2017, this age group comprises 19% of YouTube daily viewers. That’s a jump, especially when comparing this to Millennial (18-34) daily viewers on the same platform, which have grown only slightly in two years from 44% to 49%.
CivicScience For Home
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We power the world's opinions and share them with the companies and decision-makers who care.
Every day, we poll millions of real people - not just paid survey takers - about thousands of different topics and issues.
Who do we help?
Consumer Insights Professionals
Consumer Insights Professionals love CivicScience because we help them do their jobs faster and more efficiently – by streamlining data collection and reporting, so they can focus on important things like strategy and recommendations.Learn More
Media Publishers & Ad Sales
Media Publishers and Ad Sales Professionals love CivicScience because we help them win advertising dollars – by telling a unique story about their audience and becoming a value-added partner for their customers.Learn More
Advertising & Media Agencies
Advertising and Media Agencies love CivicScience because we help them win and retain clients – by developing brilliant creative, media planning, and targeting strategies.Learn More
Financial Services Organizations
Investors and analysts love CivicScience because we help them gauge and predict consumer trends, economic sentiment, and company performance in real-time.Learn More
Media & Entertainment
Most people would assume the largest social and multimedia companies already know everything about their audience. They don’t. They use CivicScience to fill in the blanks. Fast.Learn More
The leading quick-service and casual restaurant chains rely on our extensive industry tracking and custom research to evaluate new products, strategies, and campaigns.Learn More
Food, Beverage, & CPG
We’re nearly certain you have products in your fridge, your bar, or your pantry from the brands that use CivicScience for product innovation, forecasting, and media planning.Learn More
Apparel & Retail
We track and report on dozens of name-brand clothiers, manufacturers, and stores - as well as the shopping trends that are changing by the minute.Learn More
Even your parents have heard of the companies that use CivicScience to study trends in television, phones, sound systems, wearables, and home automation.Learn More
Healthcare, Insurance, & Banking
The biggest names in the most competitive industries look to CivicScience to study and attract switchers, retain business, and grow accounts.Learn More
What Everyone Is Saying
With CivicScience, we get the best of both worlds: the speed and customization of primary research plus the scope of knowing the consumer through secondary research - but without the massive expense.VP of Insights for a Media Sales Company
CivicScience is our go-to solution for early and fast consumer trend intelligence and for helping us with future product innovation planningGlobal Insights Manager for a CPG Manufacturer
We turn to CivicScience for answers we can't quickly get anywhere else and when we need to know the 'right-now' mindset and intentions of consumers - to help us deliver better content and products.VP of Consumer Research for a Major Media Company
Our ad sales team relies on CivicScience's rich audience intelligence to identify new potential clients, strengthen pitches, and provide value-added insights to key advertisers. They have become a crucial part of our sales process.CEO of Major Blog Network
CivicScience helps us achieve rapid speed in knowing the current consumer pulse and understanding those who react better to certain marketing offers. We can thoroughly track consumer pain points and bring more successful solutions to the market.Director of Consumer Insights for a Tech Brand
CivicScience adds a level of depth and speed of insight about our audience that we simply can't get from other analytics and audience measurement tools we use.Producer & Publisher for a Major Online Media Site