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In recent years, Zillow has skyrocketed to a leading app for house hunting. Current CivicScience polling data show a total of 57% of U.S. adults use or have used Zillow. After a positive earnings call, the company looks to keep growing, with goals to continue developing their ‘super app’ for all things housing related – buying and selling real estate, renting, touring, financing, and more.
But not everyone using Zillow is a serious home buyer or seller. In fact, 78% of past and present users say they browse Zillow for fun – 58% only use it for fun, while 20% use it for both fun and to buy and sell homes. Those percentages far outweigh Zillow users who are exclusively utilizing the app for home buying and selling (22%).
Join the Conversation: How often do you use Zillow to look at real estate?
From killing time to envisioning their dream home, who are the casual Zillow browsers among us? CivicScience data find that adults under age 54, women, and those with medium incomes ($50-$100K yearly) are the most likely to browse Zillow for fun. Suburban dwellers living in the Northeast and West regions also over-index as casual Zillow browsers. Additionally, a surprising majority (55%) are current homeowners. Nearly 30% are renters, while 11% live at home with mom and dad.
Here are five more unexpected insights from the CivicScience InsightStore™ about Zillow browsers:
