Microsoft acquired video game giant Activision Blizzard, maker of nearly every video game you’ve probably ever played, for nearly $70 Billion this week. The main deal of this sale is game rights for Xbox Game Pass–the Netflix of game streaming. Nearly all of the Activision Blizzard titles (Call of Duty, Shanghai, Doom, Spider-Man, etc.) will make their way onto the game streaming platform.
CivicScience jumped on a quick survey to see just how many new subscribers this deal will hand Xbox Game Pass. Excluding current subscribers, 11% of those surveyed, age 13 and up, said they were likely to subscribe as a result of the deal.
When looking at just the younger folks though, the subscriber intent grows immensely. A quarter of those surveyed under age 30 say they are at least somewhat likely to subscribe. Compared to the Gen Pop, numbers are higher among the 30- to 44-year-old set as well.
And those likely to subscribe are big video game streamers, so they’re very likely to be persuaded to buy a Game Pass subscription if they see games being played by a gaming influencer. Pay to play being the way for game studios to promote and sell games, Microsoft surely wants in on this action.
