Beauty Marketing, Backed by Intelligence
Understand and reach your customer
At CivicScience, we help beauty brands connect with their most valuable customers across every channel and every moment that matters. From product discovery to repurchase, we bring precision and proof to the fast-moving world of beauty.
- Category purchase intent
- Ingredient-focused interest
- Brand affinity
- Awareness and loyalty
- Hair, skin and health needs
- Retailer vs. DTC
Beauty Partnerships
Download Now: CivicScience and Revlon Case Study
Learn how Revlon utilized CivicScience’s first-party audience data to reach persuadable buyers and drive an 80% better ad engagement.
165M+ Profiles, Over a Million New Responses Daily
Clean Beauty Buyers
Consumers prioritizing non-toxic, eco-conscious, cruelty-free beauty products.
Skincare Switchers
Consumers actively researching or trialing new skincare routines or brands.
Cosmetics Enthusiasts
Makeup shoppers who are frequent buyers, trend followers, or heavy users of beauty tutorials.
Haircare Loyalists & Switchers
Consumers with category loyalty or who are exploring new formats (e.g., scalp care, bond repair, textured hair products).
How it works
Learn & Build Audiences
Activate & Impact
Reach the right consumers at scale across Display, Native, Online Video (OLV), and Connected TV (CTV). Whether you choose fully-managed or programmatic buying, we ensure access to premium, brand-safe inventory for maximum brand impact.
Measure
Go beyond standard performance metrics. Measure the true impact of your media with pre- and post-campaign studies powered by CivicScience’s precise first-party polling data to unlock:
- Brand Lift Metrics– Recall, Awareness, Consideration
- Comprehensive Profiles – Demographics, Psychographics, Lifestyle, Media Consumption & Financial Insights
- Deep Psychographic Analysis – Understand the “why” behind consumer behavior
