Consumer Insights + Market Trends
Our always-on psychographic and intent consumer insights helps the world's smartest companies adapt to shifts in consumer behavior – empowering them to drive revenue, build stronger relationships with existing customers, and win new ones.
The Business Needs We Serve with Robust Consumer Insights
Grow Market Share
Expand Customer Lifetime Value
- Maintain an always-on 360-degree-view of your current customer to meet them with the right message, at the right time, in the right channel
- Track your brand and product favorability – with competitive context – to identify your most vulnerable customers.
Tracking and Responding to Consumer and Market Shifts
How We're Different
Speed
- Our always-on platform delivers insights within hours, not weeks, allowing you to detect consumer shifts as they happen and respond to market changes before your competitors.
Scale, Breadth, and History of Consumer Insights
- With over a decade of historical data, millions of respondents, and thousands of tracking questions across every industry, we offer unparalleled context and depth of that transforms isolated data points into meaningful trends.
Methodology/Data Quality
- Unlike traditional panels plagued by professional survey-takers, fraud, and demographic skews, our proprietary engagement model creates representative, authentic responses from real people making real decisions.
Customer Service
- Beyond delivering data, our dedicated team of research experts becomes an extension of your organization, providing personalized insights and strategic guidance when you need it most.
Consumer Insights from CivicScience Power Strategy and Growth for Today’s Boldest Companies
…And Many Others
The Foundation: Our Data Collection
Our proprietary survey method creates an unprecedented view of the U.S. consumer.
- 165M+U.S. respondent IDs
- 6B+Consumer responses
- 10K+Always-on attributes.
- 10+ Years of historic data trends
We continuously gather a broad range of data, using ML/AI to connect the dots and drive forward-looking insights.
The CivicScience Syndicated Database
Every minute of every day, we curate an always-on question library covering thousands of topics to paint a deep, 360-degree profile of people and markets.
Categories include:
- Attitudinal
- Lifestyle
- Financial
- Demographic
- Psychographic
- Intent
- Demographics & Lifestyle
- Sports & Entertainment
- Media Consumption
- Health & Wellness
- Food & Dining
- Economy & Finances
- Technology Usage
- Social & Political
- Shopping Habits
- Transportation & Travel
Meeting You Where You Need Us
Full flexibility, seamless application
CivicScience is built to work the way you want to work—because being customer-centric means putting your needs first, offering flexible solutions, and adapting to how you work best.
Self-Service:
Access SaaS and AI tools directly from your desktop.
Full-Service:
Collaborative, white-glove reporting support by a client-obsessed team.
Data Export:
Raw data files and APIs for your own platform integration.
Use Our Data
Market & Business Intelligence: Track market trends, competitor analysis, and consumer desirability of new product features to guide strategic business decisions.
Market Awareness/Expansion Strategy: Provide insights on competitor performance and consumer engagement within key geographic footprints.
Brand Health Enrichment: Measure brand and product favorability within competitive markets to refine positioning and messaging.
Customer/Segment Persona Development: Create refined consumer profiles to enhance targeting strategies and improve messaging relevance.
Advertising & Sales Strategy: Support ad sales teams with sales narratives and custom market insights to drive advertising spending.
Crisis & Brand Reputation Management: Provide data-driven insights to anticipate potential risks, understand public perception, and craft effective communication strategies.
