Shopper Intelligence That Moves CPG Brands Forward
CPG shopper intelligence
CivicScience provides CPG brands with shopper intelligence to drive sales, loyalty and market share. Whether you’re launching a new product or driving repeat purchases, our data turns media into momentum.
- Purchase behavior, shopper demographics and intent
- Brand affinity statistics
- Retail vs. DTC
- Product reviewer
- Deal incentivized
- Category spend
- CPG shopper intelligence
165M+ Profiles, Over a Million New Responses Daily
Retailer-Specific Shoppers
Consumers loyal to or frequently shopping at specific retailers (e.g., Walmart, Target, Amazon, Costco).
CPG Brand Switchers
Shoppers that are open to trying new brands within a specific category (e.g., cereal, detergent, snacks).
Impulse Buyers
Shoppers who are highly responsive to promotions, new items, or seasonal offers.
Routine Replenishers
High-frequency shoppers who buy specific items on a regular schedule (e.g., coffee, paper towels, protein bars).
How it works
Unlock attitudinal CPG insights by tapping into our proprietary consumer intelligence and gathering real-time poll responses to custom branded questions.
Learn & Build CPG Audiences
Unlock attitudinal CPG insights by tapping into our proprietary consumer intelligence and gathering real-time poll responses to custom branded questions.
Activate & Impact
Reach the right consumers at scale across Display, Native, Online Video (OLV), and Connected TV (CTV). Whether you choose fully-managed or programmatic buying, we ensure access to premium, brand-safe inventory for maximum brand impact.
Measure
Go beyond standard performance metrics. Measure the true impact of your media with pre- and post-campaign studies powered by CivicScience’s precise first-party polling data to unlock:
- Brand Lift Metrics– Recall, Awareness, Consideration
- Comprehensive Profiles – Demographics, Psychographics, Lifestyle, Media Consumption & Financial Insights
- Deep Psychographic Analysis – Understand the “why” behind consumer behavior
