CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use CivicScience to drive campaign performance here.
The auto industry faces headwinds—from higher costs to ending EV incentives—even if tariffs haven’t hit as hard as feared yet. Still, CivicScience real-time survey data reveals opportunity: 47% of those planning to buy or lease a new vehicle expect to purchase it within the next year, and this percentage jumps even higher among those interested in an EV (65%).
A glimpse into the millions of daily self-declared consumer intent data points reveals just a small preview of the key insights to know about auto buying today:
- Budgets and timeline: 39% of households budgeting $15K–$25K for a new vehicle plan to buy within six months, followed by 35% of those budgeting $50K+
- SUV/crossover demand: 28% of those planning to buy/lease in the next year or sooner plan to buy an SUV or crossover, outpacing trucks and sedans (20% each)
- Near-term EV buying intent remains strong: 65% of those at least ‘somewhat’ likely to purchase an EV as their next vehicle say they plan to buy or lease a new vehicle within the next year, despite expiring EV tax credits
Answer our Poll: How likely is it that you will purchase a new car in the next 12 months?
CivicScience data highlights the power of identifying and targeting high-value segments—especially in today’s auto market. EV intenders, or those likely to buy an EV for their next vehicle, research thoroughly before purchasing, giving advertisers opportunities to engage them with timely, relevant messaging. For instance, emphasizing some of the factors these consumers say matter most to them, such as quality, reliability, and safety, respectively.
How to Reach Near-Term EV Buyers
CivicScience’s platform identifies buyers through authentic, declared response engagement, giving marketers a sharper path to conversion. With EV intent holding steady and many looking to buy soon, CivicScience offers ways to reach them to seize the opportunity (Note: The following compares EV buyers in the next year or sooner to the Gen Pop.)
Let Us Know: How likely, if at all, is it that you would buy an electric vehicle (EV) in the future?
The Bottom Line
At CivicScience, targeting begins with what consumers say for themselves. These car buyers and, especially, EV intenders, aren’t reduced to modeled profiles; they’re defined by the priorities they’ve shared directly with CivicScience. That makes activation more precise and impactful.
CivicScience’s millions of consumer-reported data points reveal which channels drive the most impact, where messaging should emphasize values like safety and reliability, and how EV buyers differ from the broader market. For marketers, the opportunity is clear: targeting high-value segments like these with precision can turn intent into conversion.
Improve Your Media Activation Today
Owning the world’s largest, real-time database of declared consumer intent, CivicScience helps advertisers and media companies reach the right audience with the right content at exactly the right time.
