Welcome to another installment of CivicScience’s tracking insights into the most important and current trends in America today, as seen through the lens of different brands each week. CivicScience regularly tracks thousands of brands through the InsightStore™, which gathers over 4 million U.S. survey responses daily. This week, we studied more than 500,000 Jimmy John’s customers to preview our capabilities.

What do you think? Are you a fan of Jimmy John’s sandwiches?

Here are 3 Things to Know about Jimmy John’s Customers this week:

#1: Jimmy John’s customers are more concerned about GMOs in their food than the average consumer, with 67% of customers saying they typically avoid buying food containing GMOs.
#2: Kick up the spice! Jimmy John’s fans love spicy food. More than 3 in 4 Jimmy John’s fans favor spicy food. 
#3: Keep the meal deals fresh and offer value. Nearly half of Jimmy John’s fans say they are interested in value menu items compared to under one-third of non-fans.

Pick One: Jersey Mike’s or Jimmy John’s?

Stay tuned for more customer insights next week through the lens of some of the thousands of brands CivicScience tracks all the time. In the meantime, we study tens of thousands of topics like these daily – if you want to know anything about your customers or how to reach them, we have the answer.