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1. Over 8 in 10 Americans are following news about the conflict in Iran and are concerned about it, and fears about fuel prices are surging as a result.
CivicScience data show that just over 80% of Americans say they’re following news about the recent military strikes involving the U.S., Israel, and Iran – including 40% who are following ‘very’ closely. Notably, even 34% of respondents who say they don’t watch any TV news programming in an average week are following news about the conflict very closely.
Public concern mirrors this high level of engagement, with 81% of Americans feeling at least ‘somewhat’ concerned about the conflict. This anxiety is increasingly tied to the pump as 43% of the Gen Pop now reports being ‘very’ concerned about gas and energy prices – a five-point jump from this time last month. This financial worry is even more pronounced among those closely tracking the Middle East conflict, where ‘very concerned’ levels climb to 50%.
2. Nearly 2 in 5 U.S. adults report that a creator’s values are important when deciding whom to follow, identifying hate speech and dishonesty as far more significant “red lines” than different political views.
According to new CivicScience survey data, a significant portion of consumers base their support for content creators on perceptions of their moral character. While 38% of the general population believe it’s at least ‘somewhat’ important to consider an artist’s values before deciding whether to support them and their work, this sentiment is far more pronounced among digitally native audiences. Data show about 80% of consumers whose music tastes are shaped by social media place some measure of importance on value alignment.
On the other hand, survey data also highlights the “red lines” that would drive respondents to stop supporting creators. Hate speech, criminal activity, and financial dishonesty are the most commonly reported justifications for permanently ceasing support for a given creator. Notably, political differences are the least likely to trigger a total “cancellation,” with 30% of respondents citing differing views as a reason to stop following a creator. This suggests that while character and integrity are paramount, consumers are generally open to political diversity in the people they choose to follow and/or watch.
Take Our Poll: Is it possible to separate an artist’s personal politics from their art?
3. Gen Z and parents drive interest in watching the Academy Awards this year.
Speaking of those who make media, anticipation for Hollywood’s most prolific award show remains steady, with 40% of U.S. adults indicating they are at least ‘somewhat’ likely to tune into the Academy Awards this year. This interest is particularly concentrated among younger audiences, with Gen Z – followed by Millennials – expressing the highest likelihood of tuning in. Notably, parents are eight percentage points more likely to plan to watch the award show than those without children.
Weigh In: Do you personally consider the Academy Awards to be a prestigious award?
