CivicScience is a consumer analytics and advertising platform that captures over one million survey responses daily. Turn real-time data into actionable insights here.
1. Hybrid and white-collar workers, in particular, are increasingly feeling the pressure and stress of a tightening job market.
CivicScience’s latest data reveals mounting unease in the workforce as the job market shows signs of strain. Concerns are climbing across the board, but are most pronounced among hybrid and white-collar employees. Among those working fully in-person, more than half (56%) now worry about their job stability, a notable increase from 47% in 2024. Anxiety is even higher among fully-remote and hybrid employees, with concern jumping 10 points year-over-year among the latter. White-collar workers—those in office or desk-based roles—are also feeling the squeeze, with roughly two-thirds now concerned about their job security, a sharp 16-point increase over the past year.
Let Us Know: How confident are you in the long-term stability of your current job?
2. Nearly half of U.S. adults watch clips from TV shows or movies on social media at least weekly.
Beyond scrolling through photos and creator content, many Americans turn to social media to watch TV and movie clips. Fresh CivicScience data reveal roughly one-quarter of U.S. adults watch clips like this on social media daily(among common video-heavy platforms). While Gen Z (18-29) is the unsurprising leader in daily media clip watching at 33%, Gen X (45-64) is not far behind (31%). Given Gen Z’s lead, it’s no surprise that weekly TikTok users are the most likely to be daily viewers. That said, even 26% of weekly Facebook users say they’re watching clips on social media daily as well.
3. Roughly three-quarters of U.S. adult respondents feel that brands try too hard to look cool on their brand-owned social media accounts.
Nearly two-thirds of U.S. adults (63%) say they follow their favorite brands and enjoy their posts, highlighting the potential for connection through social channels. However, that doesn’t mean brands always strike the right tone on social media. Additional data show that three in four respondents feel companies often overplay their hand and ‘try too hard to look cool.’ Snapchat and TikTok users are most receptive to brand content, while Facebook and Instagram users tend to be more critical.
Take Our Poll: Do brands mostly get it right or get it wrong when hopping on internet trends?
