CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week:

1. A third of U.S. adults say they’re at least ‘somewhat likely’ to donate to earthquake disaster relief.

A devastating earthquake left thousands dead and many more homeless in Turkey and Syria last week. CivicScience polling shows that many U.S. adults are likely to contribute to disaster relief organizations or funds providing aid for people affected by the earthquake (34%). However, two-thirds are not likely to donate.

Our full report (available to clients) shows that the percentage likely to donate jumps to 47% among those who trust major nonprofit/humanitarian aid organizations to provide disaster relief in a responsible and effective manner.

2. Approval wavers for Biden’s State of the Union Address.

Last week, President Biden gave the State of the Union Address, and polling results show stark differences in approval among political parties. Nearly 3-in-4 Democrats say they support this year’s Address, while roughly 8-in-10 Republicans disapprove. Independents stand in the middle, with 43% reporting they approve. 

Approval also varies among those who are concerned about different economic/environmental issues. Among U.S. adults who followed the Address, those concerned about climate change/the environment were much more likely to approve of the speech. Whereas, U.S. adults concerned about national security, the economy, and the deficit were more evenly divided in the level of support.

3. Anticipated spending on travel is up.

Looking at the month ahead, one-fifth of consumers anticipate spending more on travel in the next month than they did in the month before (+2 percentage points from end of January), which is in line with CivicScience data showing that one-third of U.S. adults have already begun planning their summer travels and an additional 29% are planning to do so in the next two months. 

Other notable changes include a decrease in expected grocery spending and an increase in anticipated spending at restaurants and bars.

Want to see more insights like these? Our clients receive the full version of this weekly report  — let’s chat.