Every week, CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week: 

1. Anticipated holiday spending is beginning to rebound.

Expected spending in the toys/hobbies/gift category surged six percentage points last week to 25%, following a two-week slowdown. This category is currently three percentage points lower than this time last year; however, the gap is smaller than last week’s reading.

Additionally, anticipated spending on travel has remained consistent over the past few weeks (17%) and is equivalent to levels from 2021. However, intent to travel this month is down overall – our weekly tracker, available to clients, paints a full picture of holiday travel plans despite expected category spending.

2. Most Americans currently report concerns about political violence in the U.S.

After reports that the attack on House Speaker Nancy Pelosi’s husband was politically motivated, more than three-quarters of respondents reported they were at least ‘somewhat concerned’ about political violence in the United States. However, there are distinct differences when looking at the data by age bracket.

3. Data show that support for affirmative action is highest among Black and Hispanic/Latinx adults.

In other political news, the Supreme Court heard oral arguments on affirmative action last week. CivicScience data show that support for affirmative action is highest among Black and Hispanic/Latinx U.S. adults. However, White and Asian Americans are also more likely to support the policy than oppose it.

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