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For many reality TV enthusiasts, summer means the return of several long-running reality TV shows like ‘The Bachelorette,’ ‘Big Brother,’ and ‘Love Island.’ This year, even with ‘The Bachelorette’ skipping a production season, overall viewership of reality TV is up significantly compared to last July.
Most people watching reality TV are light viewers (1-5 hours per week). Viewers sway more female than male, but men hold their own when it comes to interest in reality TV. Documentaries are the most popular type of reality TV, but competition and dating/romance follow close behind.
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What else does CivicScience data have to say about reality TV viewers? Here are five more things all marketers should know about reality TV enthusiasts:
