From receiving higher interest rates to experiencing better customer service, there are many reasons why consumers would decide to switch banks. Interestingly, the idea of changing banks is pretty common among consumers — CivicScience polling shows that nearly one-quarter of U.S. adults are at least ‘somewhat likely’ to switch banks in the next three months (22%), with 6% making up those ‘very likely’ to switch. The remaining 78% are ‘not at all likely’ to switch banks in the next 90 days.
So, what differentiates those very interested in switching banks in the near future from those not interested in changing banks at all? CivicScience has the insights:
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