How many Americans read their horoscope? The latest CivicScience data show that 11% of U.S. adults read their horoscope on at least a weekly basis, and 45% say they never check it. Additionally, 4% of U.S. adults say they read their horoscope monthly, 19% do so several times a year, and 21% used to read theirs but don’t anymore.
So, what differentiates those who check their horoscope from those who don’t? CivicScience has the answers:
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