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Viral internet challenges and trends have quite the range: they can help raise awareness for a good cause and be entertaining, while some are unfortunately dangerous and potentially deadly. According to the latest CivicScience data, nearly 1-in-5 U.S. adults say they’ve participated in a viral internet challenge or trend before at least ‘a few times,’ including 6% who say they’ve done it ‘many times.’ TikTok stands out as a hub for finding these trends and challenges, so it’s no surprise to see participation skyrocket in Gen Z adults – 54% of them say they have participated in a social media challenge or trend before.
What differentiates those up for taking on these viral trends and challenges? Here are five key insights about viral trend and challenge participants, according to the CivicScience InsightStore: