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The return of vinyl records is arguably one of the biggest comeback stories of the 21st-century music world. Just one example is artist Travis Scott, whose vinyl record sales recently pushed his album into first place on the Billboard charts. CivicScience data show that 20% of U.S. adults purchased vinyl records this year alone, up from 14% in 2020 and just 11% in 2015, with Gen Z leading the consumption craze. Nearly 40% of Gen Z adults aged 18-24 report they’ve made a vinyl purchase this year.
The format almost went completely extinct with the rise of digital music distribution. Yet now, vinyl records are in the spotlight once more, as music buffs crave the nostalgia, and perhaps the aesthetic, embedded in each fragile disk. As a result, it may come as no surprise that vinyl record buyers display unique consumer habits. Keep reading to see what sets these music fans apart from the rest.
Join the Conversation: Do vinyl records enhance the music listening experience?
