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Although QSR patronage has returned to pre-pandemic levels, now is more important than ever for fast-food and fast-casual chains to maintain a constant pulse on their customer base. External factors like inflation, shifts in the political landscape, and the rise of GLP-1 drugs are increasingly shaping consumer behavior, making it essential for QSRs to stay agile and responsive to these influences.
Panda Express – one of the top 15 QSR chains in the United States and one of the largest Asian QSR chains – is one brand that is staying ahead of the curve. With over 2,000 stores across the U.S. and an annual revenue grossing $5 billion, the brand successfully tuned into its consumers during the pandemic by offering new menu choices and affordable options.
Answer our Poll: How would you rank Panda Express among all fast-food restaurants?
CivicScience examined Panda Express in our database of over 5 billion consumer responses to highlight key insights into its customer base, which consists of 42% of Americans favorable to the chain:
