Ad Specifications
Our powerful, consumer led approach helps you convert, engage and retain across every channel.
Ad Hosting Options
Option 1: CivicScience Hosted
Uploaded into the CivicScience
Advertising Platform*
*Creatives in an approved format such as JPEG, PNG GIF, DHTML, HTML5, or JavaScript third-party ad tags from an approved ad server
HTML assets suggested
All hosted HTML5 uploaded in a single zip file
Please provide unique click and impression trackers
CS conversion pixel to track performance
Ad serving fee covered by CivicScience Advertising
Option 2: Third-party ad tags*
Formats
Display - Static & Animated
We accept raw images (JPEG, PNG, GIF)
HTML5 assets (single zip file)
Most third party ad tags. Max file size: 153.6kB
Recommended sizes
300×250, 728×90,
300×50, 160×600,
970×250
Multiple iterations are strongly recommended
Online Video (OLV)
The file size limit is 1 GB
The recommended minimum bit rate is 2500kbps.
The recommended minimum video dimensions are 1280px x 720px.
We accept video creative file types: FLV, MP4, and WebM
VAST version 2.0 and higher is supported.
Connected TV (CTV)
The file must be formatted as: MP4
The bit rate must at least be 2,100 kbps (Recommend multiple bit rate options, 2.1K, 5K, 15K)
The duration must be 15 seconds, and/or 30 seconds
The aspect ratio must be 16:9
Native
Logo: The recommended size is 300 x 300 Aspect ratio: 1:1 • Formats: JPG, PNG • Max. file size: 200 KB
Image: The recommended size is 1200 x 627 Aspect Ratio: 1.91:1 • Formats: JPG, PNG • Max. file size: 1 MB
The “Title”, “Brand Name”, and “Call-to- Action” must be a maximum of 25 characters each
The “Body Text” is optional. If included, must be a maximum of 100 characters
Work with us
CivicScience delivers high-performance media across channels with powerful 1P audience segments and a top-tier activation team that maximizes impact.
