Solve Industry Challenges
CivicScience solves industry challenges, helping marketers
Understand and anticipate changing consumer behaviour.
Optimize media to realtime consumer preferences.
Attitudes change before behaviors do, and no one understands the consumer’s attitudes better than CivicScience. This unique ability is central to our strictly permissioned, future-proof advertising and measurement solutions.
CivicScience polls are designed to voluntarily engage respondents in and around relevant content across premium publishers. Poll responses are collected with consent and anonymized into CivicScience audiences.
Daily Consumer Responses
Consented Respondent Profiles
Historical Data & Trends
CivicScience creates unique and high-value segments for activation across open web display and video. And with its two-way dialogue, CivicScience reaches audiences after they’ve been exposed to measure media effectiveness and uncover new insights.
CivicScience’s real-time consumer intelligence provides brands the latest insights into its consumer’s attitudes, beliefs and intent to purchase – ensuring superior media optimization to send the right message at the right time to the right audiences.
Built on declared data, preserving value-exchange and trust, CivicScience’s Insights Media Network doesn’t rely on
third-party cookies or hashed PII – neither should you.
CivicScience created high-value audiences targeting competitive shoppers and converted new customers for a skin care brand.
Elizabeth Arden partnered with CivicScience to reach U.S. consumers with privacy-compliant segments and drive conversions for its Ceramide Capsule product line campaign.
CivicScience helped Elizabeth Arden learn its audience by tapping into proprietary consumer intelligence and leveraging a two-way dialogue with CivicScience poll respondents.
Built on its seed audience, CivicScience developed unique and high-value custom segments with consumers who self-identified with the target behaviors, demographics and product preferences.
CivicScience’s full-service Insights Media Network seamlessly activated the segments in real-time across premium, brand safe display environments, outperforming legacy third party data.
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