CivicScience’s always-on polling shows that Gen Z is clearly a generation with diverse tastes and interests. Whether it’s how they shop for clothes, the type of ads they pay the most attention to, or how they practice self-care, it’s evident that Gen Z differs from the Gen Pop. 

In this ongoing series, we’ll examine how Gen Z adults aged 18-24 rank brands in various industries and how they compare to the general public. As Gen Z adults gear up for travel this year, which airlines are their top picks? CivicScience has the answers: 

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