CivicScience | Another Big Brand Axes Political Ads

General, Media & Entertainment, Politics

Another Big Brand Axes Political Ads

Image Credit: Photo by Heidi Fin on Unsplash

Spotify’s recent decision to ban political advertising on its platform seems like one of those rare issues that everyone can get behind. 

Well, maybe not everyone. But it’s pretty close.

According to a CivicScience survey of more than 2,000 U.S. adults, only 8% of respondents said they disagree with Spotify’s decision to ban political ads, compared to 66% in favor. 

Spotify users themselves were even less likely than non-users to want political ads on the platform.

When it came to political affiliation, conservatives were far more likely than liberals to want political ads to remain on Spotify — but even among political conservatives, support for axing political ads outweighed opposition by more than three-to-one. 

While there are small pockets of resistance to the new policy of nixing political advertisements on Spotify, it seems that most people would like to view the music streaming service as a refuge from politics in 2020. This fits in with CivicScience’s findings about political ads on Facebook in October. 

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