Beauty Marketing, Backed by Intelligence

Understand and reach your customer

At CivicScience, we help beauty brands connect with their most valuable customers across every channel and every moment that matters. From product discovery to repurchase, we bring precision and proof to the fast-moving world of beauty.

Beauty Partnerships

Download Now: CivicScience and Revlon Case Study

Learn how Revlon utilized CivicScience’s first-party audience data to reach persuadable buyers and drive an 80% better ad engagement.

165M+ Profiles, Over a Million New Responses Daily

Clean Beauty Buyers

Consumers prioritizing non-toxic, eco-conscious, cruelty-free beauty products.

Skincare Switchers

Consumers actively researching or trialing new skincare routines or brands.

Cosmetics Enthusiasts

Makeup shoppers who are frequent buyers, trend followers, or heavy users of beauty tutorials.

Haircare Loyalists & Switchers

Consumers with category loyalty or who are exploring new formats (e.g., scalp care, bond repair, textured hair products).

How it works

Unlock attitudinal insights by tapping into our proprietary consumer intelligence and gathering real-time poll responses to custom branded questions. CivicScience enables you to uncover new audiences and build precise, custom segments.

Learn & Build Audiences

Activate & Impact

Reach the right consumers at scale across Display, Native, Online Video (OLV), and Connected TV (CTV). Whether you choose fully-managed or programmatic buying, we ensure access to premium, brand-safe inventory for maximum brand impact.

Measure

Go beyond standard performance metrics. Measure the true impact of your media with pre- and post-campaign studies powered by CivicScience’s precise first-party polling data to unlock: