CivicScience is once again partnering with AXS TV — and joined this year by Billboard magazine — to find out how well consumers can predict the winners for the National Academy of Recording Arts and Sciences’ GRAMMY® Awards being aired on Sunday, February 8.
It’s not an undertaking for the faint of heart, as the GRAMMY®s are notoriously difficult to predict, as those of you who followed our efforts last year recall. But here we go again — and the emphasis this year will be on consumers as predictors and discovering attributes about the better predictors among them.
First, let’s make you a voter too!
Visit any of these 3 sites to register your predictions: (you’ll only be able to vote once though)
How We’re Doing It
CivicScience is using our proprietary methodology, baked into our InsightStore™ real-time consumer research platform, for polling consumers about the GRAMMY® winners in the major awards categories. We’ll be asking voters to say who they think will win vs. who they want to win. Polling data collected from late December 2014 up to show air time will be included in the analysis. We’ll also be collecting some core demographic data and gauging their overall interest in music, allowing our data scientists to further segment and profile the “better predictors” vs. the general population.
This year we expect that over 100,000 respondents will be included in our analysis thanks to polls distributed through Billboard, AXS TV, and of course CivicScience’s network of hundreds of web publishing partner sites.
Disclaimer: The National Academy of Recording Arts and Sciences is not a participant in this project, and inclusion of their name and the GRAMMY® name do not in any way imply an endorsement by them.
Watch the Predictions Live on AXS TV on February 3!
Tune in to AXS TV’s 2ND Annual GRAMMY® PREDICTION SPECIAL, an all-new interactive event airing Tuesday, February 3, at 10 p.m. ET — and watch CivicScience’s CEO John Dick once again music industry experts as he “represents” the data science side of the equation. He’ll be joined by…
- Mark McGrath, fan-favorite television personality and front man for the smash-hit rock band Sugar Ray, will host this exclusive hour-long live event, moderating an esteemed panel of industry insiders.
- Returning to the panel is Variety columnist Bob Lefsetz, a revered music critic who has built a reputation as one of the most spirited and knowledgeable names in the business; he is also the author of the highly regarded online publication “The Lefsetz Letter.”
- DJ Skee will be a valuable addition to the debate, as he’s a hip-hop trendsetter at the forefront of music, fashion and culture, and a sought-after composer, radio host and disc jockey who has emerged as one of the most influential figures in the industry.
The 2015 GRAMMY PREDICTION SPECIAL will be rebroadcast throughout the week of February 3, leading up to the Recording Academy®’s 57th Annual GRAMMY® Awards.
The Categories Up for Predictions
The following 8 categories will be part of our predictions project:
- Record of the Year
- Song of the Year
- Album of the Year
- Best New Artist
- Best Pop Duo/Group Performance
- Best Rock Album
- Best Rap Album
- Best Country Album
Now, get your votes in too!