Tribune Broadcasting: Supporting Advertising Sales
Discover how this publisher partner successfully uses the CivicScience polling application to deliver timely and deep visitor insights and customized data to support its advertising sales.
Case Studies
A growing library of market successes made possible with CivicScience
Content Publisher Case Study: Using Intelligent Polling Applications & Web Audience Analytics to Boost Sales
CivicScience helped a leading content publisher build the ultimate media kit and editorial plan by leveraging new and deeper audience insights, improving multiple areas of their online publishing business.
GoErie.com: Boosting Site Engagement, Ad Sales, and Customer Service
Learn how this publisher – in a mid-sized market not covered by syndicated DMA research from Nielsen Scarborough – uses CivicScience to provide them with robust, timely, advantageous research insights to help many aspects of their publishing business.
T-Mobile: Finding, Understanding, and Winning the Persuadable Customer
This case study gives a detailed look at how telecommunications service provider T-Mobile leveraged both the real-time and trending consumer insights from the CivicScience platform to identify, profile, and pinpoint effective marketing campaigns to customers most likely to switch from AT&T.
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