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As the latest installment of CivicScience’s brand comparison series, which analyzes key differences among brands by leveraging the unexpected insights in the InsightStore, CivicScience examines Chick-fil-A and Popeyes customers.

The chicken sandwich wars brought about a clash of QSR titans that saw consumers rank Chick-fil-A, and to a lesser extent, Popeyes as leaders for chicken sandwiches. The debate seems to have cooled quite a bit from years past, especially as Popeyes, in particular, has shifted focus toward wings.

While Americans have voiced where they stand on chicken sandwiches, how popular are these major chicken-focused rivals overall? The latest CivicScience data show 59% of U.S. adults report in as a customer of Chick-fil-A, compared to 40% who say they are Popeyes customers (among those aware of the brands).  

Take Our Poll: Do you prefer Popeyes, KFC, or Chick-fil-A? 🍗

Here’s a preview of the InsightStore’s capabilities, through the lens of Chick-fil-A and Popeyes customers: 

Join the Discussion: How would you rank Popeyes Chicken Sandwich among other fast-food chicken sandwiches?