CivicScience’s ongoing tracking shows that Gen Z is clearly a generation with diverse tastes and interests. Whether it’s how they utilize social media, the type of streaming content they consume, or how concerned they are about the environment, it’s evident that their interests differ from the Gen Pop.
In this ongoing series, we’ll take a closer look at how Gen Z adults aged 18-24 rank brands in various industries and how they compare to the general public. Here’s how Gen Z ranks popular coffee chains:
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