Data That Moves CPG Brands Forward

Understand and reach your customer

CivicScience helps CPG brands connect with shoppers who are ready to buy—and prove how media drives sales, loyalty, and market share. Whether you’re launching a new product or driving repeat at shelf, our data turns media into momentum.

165M+ Profiles, Over a Million New Responses Daily

Retailer-Specific Shoppers

Consumers loyal to or frequently shopping at specific retailers (e.g., Walmart, Target, Amazon, Costco).

Brand Switchers

Shoppers that are open to trying new brands within a specific category (e.g., cereal, detergent, snacks).

Impulse Buyers

Shoppers who are highly responsive to promotions, new items, or seasonal offers.

Routine Replenishers

High-frequency shoppers who buy specific items on a regular schedule (e.g., coffee, paper towels, protein bars).

How it works

Unlock attitudinal insights by tapping into our proprietary consumer intelligence and gathering real-time poll responses to custom branded questions. CivicScience enables you to uncover new audiences and build precise, custom segments.

Learn & Build Audiences

Activate & Impact

Reach the right consumers at scale across Display, Native, Online Video (OLV), and Connected TV (CTV). Whether you choose fully-managed or programmatic buying, we ensure access to premium, brand-safe inventory for maximum brand impact.

Measure

Go beyond standard performance metrics. Measure the true impact of your media with pre- and post-campaign studies powered by CivicScience’s precise first-party polling data to unlock: