Data That Protects Your Marketing Investment

Understand and reach your customer

We identify in-market insurance shoppers based on life events, declared intent and coverage needs. CivicScience helps you connect with customers who are actively evaluating providers—and are ready to act.

Home and auto ownership
Relocating or new job
Plan benefit seekers
Medicare eligibility
First time insurance seekers
Competitor plan users

Insurance Partnerships

165M+ Profiles, Over a Million New Responses Daily

Benefit-Driven Comparers

People who compare plans based on extra benefits like dental, vision, hearing aids, gym memberships, or OTC allowances.

Need-Based Switchers

Individuals open to switching plans annually based on changing health needs, provider access, or financial situations—responsive to timely nudges and clear comparisons.

Cost-Conscious Shoppers

On fixed incomes and highly focused on premiums, deductibles, drug costs, and out-of-pocket caps—respond to savings, discounts, and clear cost breakdowns.

Medicare Seekers

Individuals at or reaching medicare eligibility, who are looking at plan choices.

How it works

Unlock attitudinal insights by tapping into our proprietary consumer intelligence and gathering real-time poll responses to custom branded questions. CivicScience enables you to uncover new audiences and build precise, custom segments.

Learn & Build Audiences

Activate & Impact

Reach the right consumers at scale across Display, Native, Online Video (OLV), and Connected TV (CTV). Whether you choose fully-managed or programmatic buying, we ensure access to premium, brand-safe inventory for maximum brand impact.

Measure

Go beyond standard performance metrics. Measure the true impact of your media with pre- and post-campaign studies powered by CivicScience’s precise first-party polling data to unlock: