Two and a half years ago, the focus on buying products made in America seemed like a fading priority. But the world has changed since then and so have opinions on the importance of American-made items.

Overall, 73% of Americans currently believe it’s important to purchase items made stateside. In addition, the study revealed 60% of respondents say it’s more important to them now than it was a year ago.

Those who prioritize buying products made in America the most continue to be adults 55 and older, as well as those who earn $100,000 or more each year. 

What Consumers Are Buying 

So, what are the hottest American-made items right now? As the data show, 72% of U.S. adults believe it’s important to buy American-made furniture and home goods. Outdoor recreation equipment, personal protective equipment (PPE), apparel and footwear, luxury items, and toys are, respectively, the runners-up.

COVID-19 and Made in America  

Those who are shopping more online — possibly related to greater concern about the pandemic — are the most likely to be seeking a made in America label. People who say they are spending more now also say American-made is extremely important. What’s interesting is that even those who have cut their spending as a result of the pandemic believe made in America is important.

So while spending may continue to shift, the sizable uptick in American made products shows continued demand for U.S.-made items. Far from being on its way out, “made in America” may be here to stay.