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With the United States 2024 presidential election just three months away, the CivicScience Election Mindset Tracker continues to monitor the attitudes, opinions, and behaviors of American voters. Amidst the ever-changing landscape of political development, CivicScience polling reveals the way in which American voter sentiment is shaping up.Â
Here are three insights to know about the upcoming election.
Support for both the Democratic and Republican nominee increased following President Biden’s decision to drop out of the race.
The recent political change-up has caused quite a stir among voters. New data collected in July show that support for Kamala Harris is three percentage points higher than for President Biden. Given the choice between Harris and Donald Trump, a greater percentage continue to say they would vote for the Republican presidential nominee, which increased an extra three points from June. Meanwhile, the percentages of those who would vote for someone else or who are ‘not sure’ have decreased by three percentage points each, suggesting greater clarity among American voters.
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Attention to political news spiked in July.
Last month, several major events caught voters’ attention, including the assassination attempt on Donald Trump, the Republican National Convention, and Joe Biden’s decision to drop out of the presidential race and endorse Kamala Harris as the Democratic nominee – so it may not come as a surprise that attention to political news jumped 24 points from June to July, reaching the highest point this year.
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Americans are less angry than before.
Voters felt a variety of ups and downs in July, evidenced by a steep decline in emotional well-being among Democrats. In trying to understand voter sentiments, and given the various newsworthy events, data show many Americans continue to feel stressed and fatigued by American politics. However, it’s worth noting that anger over American politics saw the largest change month to month, decreasing by more than three percentage points. Other emotional changes included an increase in hopefulness and intrigue – both by two points.
As November draws closer, CivicScience will continue to track consumer response and expectations related to the election. To learn more about how you can access the full data available each month in the Election Mindset Tracker, click here. The report offers an inside look at political, economic, social/cultural, and media data across key segments of American voters.
