Today, CivicScience presented its latest research findings on predicting consumer trends at the Advertising Research Foundation’s (ARF) Re:THINK 2014 Conference in New York, NY. The findings are detailed in a white paper titled, “Using Consumer Insights to Look through the Windshield, Not the Rearview Mirror,” which was selected by the show as a Top 10 paper.
The paper explores how we use large-scale polling and data science to accurately predict consumer trends and events. By combining online micro-surveys, predictive question formats, unique consumer profiling, and large-scale data science, CivicScience is able to formulate reliable predictions of future market outcomes.
Get more information from our press release, see the presentation, and access the detailed winning paper.
