CivicScience regularly tracks thousands of brands through the InsightStore™, which gathers over 4 million U.S. survey responses daily. Get in touch to learn more.

As the latest installment of CivicScience’s brand comparison series, which analyzes key differences among brands by leveraging the unexpected insights in the InsightStore™, we’re shining the spotlight on GNC and Vitamin Shoppe – two giants in the supplement industry. 

Generally speaking, 22% of U.S. adults are favorable toward GNC, while 18% are favorable toward Vitamin Shoppe. Despite the similar rates of favorability, a closer look at U.S. adults favorable to each brand depicts clear differences between GNC and Vitamin Shoppe consumers, as well as some similarities.

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