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As the latest installment of CivicScience’s brand comparison series, which analyzes key differences among brands by leveraging the unexpected insights in the InsightStore™, we’re shining the spotlight on GNC and Vitamin Shoppe – two giants in the supplement industry.
Generally speaking, 22% of U.S. adults are favorable toward GNC, while 18% are favorable toward Vitamin Shoppe. Despite the similar rates of favorability, a closer look at U.S. adults favorable to each brand depicts clear differences between GNC and Vitamin Shoppe consumers, as well as some similarities.
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