After an extensive battle to get out of his agreement to take over Twitter, citing bot concerns, Elon Musk has finally completed his $44 billion deal to purchase the social media platform. Almost immediately, Musk fired CEO Parag Agrawal and two other top company executives, and he might slash a significant amount of staff in the coming weeks.
According to the most recent CivicScience data, Americans are fairly split on how Musk’s takeover might impact their Twitter habits. Twenty-four percent of adults will be ‘more likely’ to use the platform under his ownership, with 26% ‘less likely’ to sign onto the platform now (n=2,012). A smaller share is waiting it out to see how, if at all, the user experience changes.
Roughly one-third of daily users and infrequent users (monthly or less) will be ‘more likely’ to log on, compared to 15% of weekly users, who outpace the Gen Pop’s disinterest in browsing a Musk-owned Twitter.
Musk has emphasized a more uninhibited approach to free speech and scaled-back content moderation, so it’s not surprising that his takeover cuts sharply across political lines. Forty-three percent of Republicans are ‘more likely’ to use Twitter under Musk, while 2-in-5 Democrats are ‘less likely’ to log on. It remains to be seen how much this shift will lead to an exodus from the less-moderated, conservative-leaning Twitter alternatives like Parler and Truth Social.
Want to know how your consumers feel about breaking events? Work with us and be the first to find out.
