Infographic: 5 Key Consumer Insights Into NBA Fans As Season Tips Off

This is just a glimpse of the insights available to CivicScience clients. Want to see the full picture? Let’s talk.

This week, another sport will join the part in what is a busy month in the sports world as the NBA tips off. CivicScience has already explored consumer insights around sports as a whole heading into October, but where does the NBA fit in as its season begins anew? 

CivicScience tracking shows the NBA ranks third among U.S. sports fans, with 35% who follow it, trailing MLB (44%) and the NFL (59%), but ahead of the NHL (31%). While sports viewership is up overall, NBA fans are split on whether they’ll watch more or fewer games this year, with 21% expecting to watch less and 19% planning to watch more.

Answer our Poll: How excited are you, if at all, about the upcoming NBA season?

Jumping into the CivicScience database of over 5 billion consumer responses reveals key insights among NBA fans and how they compare to fans of the other three major North American sports leagues:

Did you know that you can use insights like these to drive ad performance? Download our free case study to learn how Revlon utilized CivicScience’s first-party audience data to reach persuadable buyers and drive an 80% better ad engagement.