How much do we all scream for ice cream? According to the latest CivicScience data, 65% of U.S. adults are eating ice cream at least ‘monthly,’ with more than a third reaching for a sweet cold treat weekly. Forty-six percent of Americans report they currently have at least two different types of ice cream and other frozen treats in their freezer right now, and 8% say they have at least four different types.
Now that we have an idea of how much Americans are eating ice cream, it’s time to grab a spoon (or cone) as we go deeper to dish out the latest in ice cream preferences for Americans.
American ice cream preferences are certainly evolving but it’s clear the frozen treats are still a staple for many. Want the inside scoop with consumer insights like these? Get in touch to learn more about how you can stay ahead of the curve with CivicScience’s “always on” insights.