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Jimmy John’s and Subway are two of the most popular fast-food sandwich chains in the U.S. According to CivicScience’s ongoing brand-tracking data, 46% of U.S. adults are favorable toward eating at Subway, compared to 32% who enjoy eating at Jimmy John’s. Despite similarities in these restaurants’ offerings and focus, customers of each appear to have stark differences in a variety of areas.
As the latest installment of CivicScience’s brand comparison series, which analyzes key differences among brands by leveraging the unexpected insights in the InsightStore™, here’s a look at how Jimmy John’s and Subway customers stack up against each other:
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