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Toyota and Hyundai are two automakers that have become widely adopted by Americans since their debut into the U.S. market in the 1980s. Ongoing CivicScience brand tracking shows that Toyota leads among U.S. consumers, while Hyundai remains more niche. With weakening consumer demand leading to a slowdown in new U.S. car sales in Q3, how can these two competitors get ahead?
CivicScience’s database offers thousands of always-on consumer attributes about Hyundai and Toyota customer bases. Here are just a few key insights:
Take Our Poll: How likely, if at all, is it that you will buy a Hyundai in the future?
