CivicScience has a constant pulse on the latest consumer sentiment and expectations surrounding the holiday season. Get in touch to learn more about how the InsightStore can benefit your brand.

Thanksgiving is on par with Christmas as the most ubiquitous American holiday of them all. After all, 85% of Americans say they’ll celebrate Turkey Day this year – the same exact percentage who said they celebrated Christmas last year. Check out our infographic below for more data on Americans’ relationship with Thanksgiving.

Take Our Poll: What is the most important thing for a successful Thanksgiving dinner?

Join the Conversation: Would you try to cook your Thanksgiving turkey breast in an Instant Pot?